The Gurgan-based startup created a standard retail expansion playbook for brands looking to increase their nationwide retail footprints. Using an AI-driven project management tool, brands can upload all the retail fit-out components of their store templates. The company, which has over two dozen clients, including Aditya Birla Group, and Reliance Retail, has worked on 400 stores last year. 91Squarefeet's retail expansion plan for brands is to work on over 2000 stores in FY23.