Category: Retail
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CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers with a capacity of over 800 tons per day and has a strong presence in global markets. CEAT enjoys a major market share in the Truck, Light Truck, and 2-wheeler segment, and its tubes and flaps are renowned for their superior quality and durability.
The retail landscape has been in a state of constant transformation from the past 2-3 years and the pace has exponentially increased in the past 1.5 years. After several pandemic-induced lockdowns and social distancing, customers are back to the offline shopping patterns and as the demand grows, retail brands are stretching their wings wide to launch new offline stores.