Brand
Chai Point
Find out how 91Sqft Stepped up from Rectification Jobs to Complete Turnkey Retail Projects with Chai Point
Chai Point is an Indian tea company and a café chain which focus on tea-based beverages. With over 30 Lakh happy customers around the country and 11+ Years of expertise in brewing a great cup for the perfect experience, Chai Point brings the same expertise and same quality, one step closer.
Scope of work
- Replicate the 2D and 3D designs as per Chai Point’s Brand Guidelines
- Production Feasibility to be ensured focusing the Brand Identity and element standardization.
- Offer Turnkey Solutions: Signage, Branding (External and Internal), Retail Fitouts, Civil and Interior Work (C&I), and MEP
- Product samples to be reviewed and finalized by Chai Point Team
How 91Squarefeet comes into the Picture:
- In-House Production Team – From Manufacturing to Procurement, and Execution to Maintenance Support, there has been a dedicated in-house team supervised by a Project Manager and Project Engineer to take care of all the project stages.
- Authority Approvals – For the bigger turnkey projects such as a Chai Point Kiosk at Mumbai International Airport Limited (MIAL), the team at 91Squarefeet was regularly in a close co-ordination with Airport Authorities for all the required approvals during the entire project.
- One-Stop Solution – Chai Point wanted an end to end solution for its project requirements. They wanted to avoid the hassle of not dealing with multiple vendors. 91Squarefeet fits perfectly in this picture and provides end-to-end expert retail turnkey solutions, making it a seamless experience for Chai Point.
- Real Time Progress Tracking – Real time progress can be tracked and analyzed in detail across the entire project lifecycle via our tech-driven Project Management Tool. Readily available real time information brings in ease of project monitoring and decision making.
- TAT Optimization – To ensure a timely project handover, TAT optimization is crucial along with maintaining uniform and standard quality. 91Squarefeet with its strong, diverse and rich project expertise has been able to deliver the project as per the stipulated completion deadline.
- Standardization – With more than 10 years of Brand presence across the country, Chai Point has defined specific brand guidelines and standardized all the brand elements. Carefully analyzing the element specifications, there has been no deviation in quality across all the stores. At 91Squarefeet, the material specs are ensured by central procurement team to reflect standard quality of the brand.
- Dedicated Account Manager – Aligned a dedicated account manager specific to Chai Point who ensures all queries, requirements and concerns of the brand are resolved within the shortest timespan possible.
- Maintenance Support – 91Squarefeet has a dedicated maintenance team who is responsible for regular Health checks and rectification at sites.
Further Value Additions
- Understanding the initial BOQ and the project feasibility, the team of experts at 91Squarefeet, with rich experience in the past, suggested better alternatives keeping in mind the brand guidelines.
- Keeping in mind a pleasant in-store experience, the team also suggested additional ideas and items to bridge the gaps in existing BOQ. Some of the examples include adding profile lighting, designing the counter with MDF Board and Duco Paint, Change Flooring from PCC Concrete to Reboard to ensure proper drainage and so on.
Further reading
Take a look at some of the other brands we've worked with
About the Author
Akash Kumar
With over six years of experience in advertising and branding, expertise in client servicing, and technical on-site solutions, he is a versatile project manager. A variety of industries have been part of his career, including telecommunications, hospitality, banking, and automobiles.
Started his career in print media and now handles turn-key retail and store development projects. His expertise lies in retail marketing, activations, and architectural solutions.
